STARTUPS: How to effectively Utilise Social Media Marketing Why is marketing so important? Especially for start-ups and small businesses. That’s because the core success of your business lies in its marketing. Marketing allows your customers to know about your products or services. It makes your customers aware of what you…
5 Benefits of Digital Marketing to Help Your Business Grow There are several benefits for using both traditional marketing and digital marketing. However, more companies are moving away from the traditional way of marketing and are shifting towards digital marketing. Since more and more people are using the internet, it allows…
“Which is better, traditional marketing or digital marketing?” We’ve been asked this question several times in the past and we always tell our clients the same thing, they are both good. Traditional Marketing is not better than Digital Marketing and Digital Marketing is not better than Traditional Market. They both…
Good Morning readers! We would like to welcome our newest client Suavon. Based in the heart of London, Suavon is a home and lifestyle management specialist in providing world class services to discerning families and individuals who own prime properties in London. Suavon approached us to help re-design their current website to give…
Why Barney Stinson is a marketing genius, true story Self-branding Ok, so Barney Stinson finishes in a joint first place, alongside Steve Jobs. Steve Jobs had his jeans and black turtleneck, Barney has his suit. Steve Jobs was probably the most recognisable CEO in the world due to his…
360 Video – A Revolution in Marketing? Technology is ever evolving. Once in a while though, there’s some really cool stuff happening. It normally gets plenty of PR, such as Apple Pay, wearable technology, virtual reality etc. One of the latest innovations, has not been given enough credit though as…
So it’s been decided. Your company’s website needs to be redesigned. You have the honour (or misfortune) to lead the project. You are responsible for timelines, budgets and deliverables. No sweat, you’ve led projects before.
What is Newsjacking? Newsjacking. You will have seen it when a celebrity make a humorous mistake or during major sporting events. Or when the British weather gets either really hot, or really cold. You will have seen great examples on TV, social media and as advertising. Big brands earn extra credit with…
There has been a lot of talk recently about spam referral traffic in Google Analytics. It’s not necessarily harmful, but it can really mess up your data. And in our opinion, inaccurate data is the root of all evil. And poor decisions. We find it most annoying as it significantly…
