It’s now January 2018, the year has just started and most of us have already got our business goals and social media marketing plans in place. However, for some, creating a social media marketing plan can be very daunting, especially if you are new to social media marketing. The culture of…
Over the last few years, China’s wealth and power have continued to increase. With a population of over 1 Billion people, they have become one of the strongest and richest countries. They have become so rich that some of their cities (Shanghai has a GDP of 810 Billion, same GDP…
STARTUPS: How to effectively Utilise Social Media Marketing Why is marketing so important? Especially for start-ups and small businesses. That’s because the core success of your business lies in its marketing. Marketing allows your customers to know about your products or services. It makes your customers aware of what you…
5 Benefits of Digital Marketing to Help Your Business Grow There are several benefits for using both traditional marketing and digital marketing. However, more companies are moving away from the traditional way of marketing and are shifting towards digital marketing. Since more and more people are using the internet, it allows…
“Which is better, traditional marketing or digital marketing?” We’ve been asked this question several times in the past and we always tell our clients the same thing, they are both good. Traditional Marketing is not better than Digital Marketing and Digital Marketing is not better than Traditional Market. They both…
5 Social Media Tip for 2017 With the start of 2017, the number of companies promoting their products and services through social media just keeps increasing. As a digital marketing agency based in London and Asia, we’ve had a lot of companies constantly ask why their social media brand did…
Why Barney Stinson is a marketing genius, true story Self-branding Ok, so Barney Stinson finishes in a joint first place, alongside Steve Jobs. Steve Jobs had his jeans and black turtleneck, Barney has his suit. Steve Jobs was probably the most recognisable CEO in the world due to his…
Beat the bank holiday blues It’s Tuesday the 1st of September. The bank holiday is over. The next one isn’t until Christmas. Just let that sink in. And although you absolutely love your job and your colleagues, you can’t help but wish you would have another day off. But the…
So it’s been decided. Your company’s website needs to be redesigned. You have the honour (or misfortune) to lead the project. You are responsible for timelines, budgets and deliverables. No sweat, you’ve led projects before.
What is Newsjacking? Newsjacking. You will have seen it when a celebrity make a humorous mistake or during major sporting events. Or when the British weather gets either really hot, or really cold. You will have seen great examples on TV, social media and as advertising. Big brands earn extra credit with…
