5 Benefits of Digital Marketing to Help Your Business Grow There are several benefits for using both traditional marketing and digital marketing. However, more companies are moving away from the traditional way of marketing and are shifting towards digital marketing. Since more and more people are using the internet, it allows…
“Which is better, traditional marketing or digital marketing?” We’ve been asked this question several times in the past and we always tell our clients the same thing, they are both good. Traditional Marketing is not better than Digital Marketing and Digital Marketing is not better than Traditional Market. They both…
What is Newsjacking? Newsjacking. You will have seen it when a celebrity make a humorous mistake or during major sporting events. Or when the British weather gets either really hot, or really cold. You will have seen great examples on TV, social media and as advertising. Big brands earn extra credit with…
There has been a lot of talk recently about spam referral traffic in Google Analytics. It’s not necessarily harmful, but it can really mess up your data. And in our opinion, inaccurate data is the root of all evil. And poor decisions. We find it most annoying as it significantly…
Remarketing. Sounds complicated, but its quite easy to understand. The essence of remarketing is already captured in the word itself. It is an online technique that is used to ‘re-market’ to the people you tried to market or sell to before, but did not succeed. You will probably have experienced remarketing yourself….
Even worked with a marketing agency that claimed any of the below myths? Walk away! Here’s 6 marketing myths you should ignore! Marketing Myth: Number 1 on Google We’re pretty sure that you will have received emails from agencies (or individuals) who guaranteed that they could drive much more traffic…
6 Reasons your website needs responsive web design What is responsive web design? Responsive web design is designing a website in such a way, that it is optimised for viewing on desktop, mobile and tablet. In other words – it allows you to have the same user experience, regardless of…
10 Basic Small Business SEO Tips This week we’re discussing the dark arts of Search Engine Optimisation. Or SEO as most people call it. Below you’ll find a few very basic tips on what you can do to attract more visitors to your website. What is SEO? SEO is short for…
