So it’s been decided. Your company’s website needs to be redesigned. You have the honour (or misfortune) to lead the project. You are responsible for timelines, budgets and deliverables. No sweat, you’ve led projects before.
Once you have established the brief internally, it’s time to approach suppliers. You may have preferred suppliers in place already, but will get different quotes to make a fair comparison. All of these agencies will ask you a truckload of questions. Do these sound familiar?
- Who is your target audience
- What are the functionality requirements
- Who is the main user
- What brand guidelines do we need to follow
The list goes on and on…
All of these questions are undeniably an important part of the process. But our advice is to discard any supplier who does not start with the most important question of all:
WHY?
Why do you need a website?
We have come across prospect clients that actually did not have an answer to this question. And ‘because everyone needs a website’ is not a good answer. This is the foremost important question any agency can ask. It doesn’t just limit itself to web design either. Why do you need business cards? Why do you need a Facebook page? Why do you need an online shop?
In order for an agency to deliver something that will actively support your business and help it grow, they need to understand your business objectives. They need to understand why you are doing things. And they need to understand why they are involved.
The rest is just details.
So, why do you need a website? Let us know!
