In our last post, we talked about WeChat’s new feature, WeChat Channels. In this article, we will talk about how WeChat channels work and how you can create your channel. How to access WeChat Channels: It’s very easy to access the WeChat channels page, all you need to do is…
For a very long time, many businesses around the world have used WeChat as their main platform of choice when it comes to promoting and communicating with Chinese consumers. However, as the years went by, more and more platforms have come out such as XiaoHongShu, Weibo, and Douyin (to name…
Before starting any marketing strategy or plan, it is always important to identify your target audience. Gender, age group, location, race, employment status and income are some of the factors to consider when identifying your target demographic. However, when it comes to Chinese consumers, there are three other demographics that…
It’s now January 2018, the year has just started and most of us have already got our business goals and social media marketing plans in place. However, for some, creating a social media marketing plan can be very daunting, especially if you are new to social media marketing. The culture of…
To start the New Year we would like to welcome our newest client, Grand Mayfull. Grand Mayfull is a 5-star Luxury Hotel in Taipei, Taiwan. They approached us to help increase brand awareness in the western market (the United States and Europe). We will do this via social listening. Listening…
As 2017 ends, China is yet again one of the strongest online consumer markets in the world. In fact, 79% of the Chinese market buy products online via mobile every month. While in the UK, only 38% buy products via mobile per month. With this big difference, a number of…
Over the last few years, China’s wealth and power have continued to increase. With a population of over 1 Billion people, they have become one of the strongest and richest countries. They have become so rich that some of their cities (Shanghai has a GDP of 810 Billion, same GDP…
STARTUPS: How to effectively Utilise Social Media Marketing Why is marketing so important? Especially for start-ups and small businesses. That’s because the core success of your business lies in its marketing. Marketing allows your customers to know about your products or services. It makes your customers aware of what you…
